Apparently this foundation was going to offer me "coverage that looks and feels 100% me", it goes "beyond matching: fresh, breathing, natural skin". I have no idea what any of that means but I have such trouble finding a foundation to match my skin that it sounded perfect. I bought mine in Boots for about £7 in Shade 115 (ivory). My skin is a bit of an awkward colour to match - safe to say I was devastated about it being labelled as 'Ivory'
|Swatch of FitMe in shade 115 (Ivory)|
|Really bad quality photo of what it looks like on (apologies I only have my iPhone camera at the moment...)|